01 / FOUNDATIONS
Six focused series.
Who you are. Who you serve. What you offer. Registration. EIN. Banking.
Explore FoundationsThe Bootstrap Bros learning path
ONE BUSINESS.
ONE STEP AT A TIME.
Explore individual Foundations series and four Build courses. Upcoming schedules and offers will be announced on our board and Whatnot.
02 / BUILD
Four practical courses.
AI planning. Brand and content. Your website. Operations and AI workflows.
Explore Build03 / LAUNCH
Your next customer.
Refine pricing, map your marketing, test your offer, and put your launch checklist into action.
Explore LaunchFOUNDATIONS 01
Define who you are
Find the business that fits you.
1 hour · $50 · booked separately
What we’ll cover
- Identify your strengths, experience, and values
- Set your goals and the time you can commit
- Write your founder statement
You’ll work towardA clear statement of who you are and why you are building.
FOUNDATIONS 02
Define who you serve
Get specific about your first customer.
1 hour · $50 · booked separately
What we’ll cover
- Choose a customer group
- Explore the problem and existing alternatives
- Plan conversations to test your assumptions
You’ll work towardA customer profile and a research plan.
FOUNDATIONS 03
Define what you offer
Turn the problem into an offer.
1 hour · $50 · booked separately
What we’ll cover
- Describe the result you help someone achieve
- Choose a product or service to test first
- Draft your offer and positioning
You’ll work towardA first offer you can explain in one sentence.
FOUNDATIONS 04
Register your business
Understand the steps before you file.
1 hour · $50 · booked separately
What we’ll cover
- Research your business name
- Compare structure options with appropriate professional guidance
- Find your state and local registration requirements
You’ll work towardA registration checklist for your circumstances.
FOUNDATIONS 05
Get your EIN
Prepare for your federal tax identification.
1 hour · $50 · booked separately
What we’ll cover
- Understand when an EIN is needed
- Gather the required information
- Follow the official application process
You’ll work towardAn EIN application preparation checklist.
FOUNDATIONS 06
Set up business banking
Organize the financial foundation.
1 hour · $50 · booked separately
What we’ll cover
- Compare account requirements and fees
- Gather registration and identification documents
- Plan how you will separate business finances
You’ll work towardA bank account preparation checklist.
BUILD 01
AI research & business planning
Build a useful plan, with AI as your assistant.
1 hour · $50 · booked separately
What we’ll cover
- Write prompts with clear goals and context
- Research customers and competitors, then verify sources
- Turn findings into a practical business plan
You’ll work towardA working plan and reusable research prompts.
BUILD 02
Brand, messaging & content
Make your business recognizable.
1 hour · $50 · booked separately
What we’ll cover
- Define your voice and visual direction
- Create and refine your key messages
- Use AI to draft a starter content calendar
You’ll work towardA brand brief and a starter content kit.
BUILD 03
Build your website
Give your business a home online.
1 hour · $50 · booked separately
What we’ll cover
- Plan your pages and customer journey
- Create clear copy and an effective call to action
- Build, test on mobile, and prepare your domain
You’ll work towardA website draft and a publishing checklist.
BUILD 04
Operations & AI workflows
Create systems you can keep using.
1 hour · $50 · booked separately
What we’ll cover
- Map your inquiry and follow-up process
- Build reusable templates and simple workflows
- Review output quality and decide what needs a human
You’ll work towardAn operating checklist and reusable AI workflows.
Live learning, together.
Individual courses are $50 for one live hour; the Starter Bundle is $135 for the first three courses, and the Full Program is $499 for all 14. Choose the topic you need now, or follow the recommended sequence: six Foundations courses, four Build courses, and four Launch courses. Each includes guided practice, a topic-specific worksheet or checklist, and a session replay. Check the current offer for booking dates, access, and replay availability. The Full Program includes all 14 courses and 14 live hours for $499, saving $201 compared with $700 when purchased individually; third-party tools, filing fees, and any applicable shipping or taxes are separate.
See our Whatnot storeSee the course outlines.
Lesson-by-lesson objectives, practical activities, and student takeaways. Print an outline to use as your teaching guide.
Choose your starting point
Your business.
Your next step.
Learn with Garland and Kohl. Every course is a separate one-hour teaching session. Choose one topic, start with the first three, or follow the full 14-course path.
TRY ONE COURSE
Start Here · $50
Foundations 01: Define who you are. Identify your strengths, available time, business direction, and first milestone.
1 live session · 1 hour
Find the $50 courseFIRST THREE COURSES
Starter Bundle · $135
Define who you are, who you serve, and what you offer. Turn your business idea into a clear starting plan.
3 live sessions · 3 hours · Save $15
Find the $135 bundleCOMPLETE LEARNING PATH
Full Program · $499
All six Foundations courses, four Build courses, and four Launch courses. Work on business setup, AI, your website, operations, and your launch plan.
14 live sessions · 14 hours · Save $201
Find the $499 programEvery option includes a mailed access key, guided practice, a worksheet or checklist, and replay access for its included sessions. Savings compare with $50 per individual course. Shipping, taxes, filing fees, domains, hosting, and paid tools are separate.
Confirm your teaching dates before buying. Public Whatnot shows introduce the program and offer enrollment; they are separate from the teaching sessions. Teaching dates have not yet been announced. Follow our updates board and ask us on Whatnot for the schedule.
Already purchased a starting option? Message us on Whatnot before upgrading. Your $50 single-course purchase or $135 Starter Bundle can count toward the $499 Full Program for the same participant. Pay only the remaining $449 or $364 through an arranged Whatnot listing after we verify your purchase. Do not buy overlapping offers at full price. Additional private coaching is separate.