Test the offer, prepare customer delivery, and leave with a concrete launch plan.
What students will work on
Test the offer, prepare customer delivery, and leave with a concrete launch plan. Each one-hour course combines a demonstration, guided practice, and a concrete draft or checklist.
Before the session
Bring your offer, website draft, operating checklist, and estimated costs. Choose one initial customer channel so your launch plan stays manageable.
Booking & sequence
Individual courses are $50 for one hour of live instruction, with guided practice, a worksheet or checklist, and replay access. This phase contains 4 courses: 4 live hours and 200 in course fees if you book them all. Follow the order below, or choose a topic that fits your current stage. The first three Foundations courses are also available for $135; all 14 courses are available for $499. Confirm teaching dates and replay arrangements in the current offer before buying.
Instructor rhythm: Explain the decision → demonstrate with a sample → guide student practice → review the takeaway → assign a next step.
This is the curriculum outline. Check the current offer for included sessions, schedule, physical materials, tools, and replay access. Live preparation does not guarantee that registrations, bank accounts, or a published business are completed during class.
Course 1 · 60 minutes · $50 · booked separately
Refine your offer & pricing
Learning objective: Set an initial price using costs, capacity, and customer value.
Your 60-minute teaching agenda
00–05 / Welcome: State the outcome and ask the discussion question below. Check student preparation.
05–20 / Demonstration: Work through the teaching walkthrough using one fictional business. Show the decisions, not just the clicks.
20–45 / Guided practice: Students complete the activity below. Check progress at minutes 30 and 40; help them finish the core draft.
45–55 / Questions & feedback: Review a student example, clarify blockers, and park unrelated questions for another course.
55–60 / Wrap-up: Review the takeaway, assign the homework below, and explain replay access.
Teaching walkthrough
Review deliverables, boundaries, turnaround time, and support.
Estimate direct costs, platform fees, time, and capacity with a sample pricing worksheet.
Choose a starting price hypothesis and explain how customer evidence will inform changes.
Discussion prompt: Can you deliver this offer sustainably at this price?
Student practice
Complete a simple pricing worksheet and revise the offer description.
Student takeawayA priced offer draft with clear inclusions and assumptions.
Homework: Finish and verify your draft or checklist, gather any missing information, and complete one next action before your next course.
Course resource: Use the student practice instructions as your worksheet and the takeaway as the completion checklist. Save your draft and the session replay for review.
Check before moving on: Ask the student to explain their decision, show their draft, and name the next action or unresolved question.
Course 2 · 60 minutes · $50 · booked separately
Plan your first customer channel
Learning objective: Create a focused marketing plan.
Your 60-minute teaching agenda
00–05 / Welcome: State the outcome and ask the discussion question below. Check student preparation.
05–20 / Demonstration: Work through the teaching walkthrough using one fictional business. Show the decisions, not just the clicks.
20–45 / Guided practice: Students complete the activity below. Check progress at minutes 30 and 40; help them finish the core draft.
45–55 / Questions & feedback: Review a student example, clarify blockers, and park unrelated questions for another course.
55–60 / Wrap-up: Review the takeaway, assign the homework below, and explain replay access.
Teaching walkthrough
Choose one channel based on where the first customer already spends time.
Draft a clear announcement, call to action, and follow-up sequence.
For Whatnot sellers, review current platform requirements, product presentation, shipping, and listing accuracy before publishing.
Discussion prompt: What single action do you want a potential customer to take?
Student practice
Create a seven-day outreach/content plan and three messages ready for review.
Student takeawayA channel plan, launch messages, and a measurable call to action.
Homework: Finish and verify your draft or checklist, gather any missing information, and complete one next action before your next course.
Course resource: Use the student practice instructions as your worksheet and the takeaway as the completion checklist. Save your draft and the session replay for review.
Check before moving on: Ask the student to explain their decision, show their draft, and name the next action or unresolved question.
Course 3 · 60 minutes · $50 · booked separately
Test the customer experience
Learning objective: Check the complete journey before inviting customers.
Your 60-minute teaching agenda
00–05 / Welcome: State the outcome and ask the discussion question below. Check student preparation.
05–20 / Demonstration: Work through the teaching walkthrough using one fictional business. Show the decisions, not just the clicks.
20–45 / Guided practice: Students complete the activity below. Check progress at minutes 30 and 40; help them finish the core draft.
45–55 / Questions & feedback: Review a student example, clarify blockers, and park unrelated questions for another course.
55–60 / Wrap-up: Review the takeaway, assign the homework below, and explain replay access.
Teaching walkthrough
Walk through discovery, questions, purchase or inquiry, delivery, and support with a fictional customer.
Check links, mobile screens, email delivery, payment or marketplace setup, and fulfillment expectations.
Identify failure points and document how refunds, questions, and exceptions will be handled under the applicable terms.
Discussion prompt: Where could a customer become confused or get stuck?
Student practice
Run a practice customer journey and rank fixes as must-do, next, or later.
Student takeawayA customer journey checklist and a prioritized fixes list.
Homework: Finish and verify your draft or checklist, gather any missing information, and complete one next action before your next course.
Course resource: Use the student practice instructions as your worksheet and the takeaway as the completion checklist. Save your draft and the session replay for review.
Check before moving on: Ask the student to explain their decision, show their draft, and name the next action or unresolved question.
Course 4 · 60 minutes · $50 · booked separately
Launch, measure & improve
Learning objective: Leave with an owned, dated action plan.
Your 60-minute teaching agenda
00–05 / Welcome: State the outcome and ask the discussion question below. Check student preparation.
05–20 / Demonstration: Work through the teaching walkthrough using one fictional business. Show the decisions, not just the clicks.
20–45 / Guided practice: Students complete the activity below. Check progress at minutes 30 and 40; help them finish the core draft.
45–55 / Questions & feedback: Review a student example, clarify blockers, and park unrelated questions for another course.
55–60 / Wrap-up: Review the takeaway, assign the homework below, and explain replay access.
Teaching walkthrough
Choose a realistic launch date and assign each remaining task an owner.
Track inquiries, conversion, costs, delivery quality, and customer feedback without promising revenue.
Review results, decide what to improve, and schedule the next check-in.
Discussion prompt: What will you do in the next 24 hours, and what evidence will tell you it worked?
Student practice
Complete a 30-day plan with a first-day action, weekly milestones, and a review date.
Student takeawayA launch checklist, 30-day plan, and simple measurement sheet.
Homework: Finish and verify your draft or checklist, gather any missing information, and complete one next action before your next course.
Course resource: Use the student practice instructions as your worksheet and the takeaway as the completion checklist. Save your draft and the session replay for review.
Check before moving on: Ask the student to explain their decision, show their draft, and name the next action or unresolved question.
Instructor preparation & wrap-up
Before each course: prepare one fictional worked example, a blank practice worksheet based on the exercise, and a completed sample. Check your demonstration tools and recording setup. Keep student identification, banking, and tax information off shared screens. Use the same 60-minute rhythm above and reserve scope that does not fit for homework or a future course.
Review the drafts and checklists created in each lesson.
Let each student state one decision made and one question still open.
Assign a specific next action with a target date.
Explain where the session recording and announced resources will be provided for the current offer.
